Fast fashion seems to be one of the main talks these days in the Fashion industry. But first, what is fashion? In the book “Talk about fashion”, the author refers to fashion as “An anthology of story of ourselves” Fashion can be very superficial, but it is not. Fashion has been part of our lives for centuries. Fashion is innovation, new, a way to express ourselves and no, it is not only about clothes. Through fashion you can share culture, you can express yourself and it gives you the possibility to see the world from another point of view.
There was a time were people decided how their clothes were going to be, how they were going to wear them. Dressmakers weren’t allowed to express their ideas, it was purely the client’s ideas. In 1858 Charles Federick Worth, was the first one to have the idea of opening a couture house. The English man would impose the idea to their clients and that is how fashion trends started.
Fast fashion has two sides, some people see fast fashion as a good thing and some other people would see it as a really bad thing. In an article from the WWD website called “FIT panelists suggest fighting fast fashion in the name of sustainability” The author mentions that Krock spoke about how fashion, even when is one of the main problems of the environmental problem, “has the ability to make an issue cool” meaning that most brands are changing their sources of their products they buy and produce. In the Fashion industry fast fashion is considered one of the main problems of the environmental issue. And as mentioned before, since fashion has the ability to change people’s mind, in the panel they also mentioned how the platform can also be used to “cause and create change”
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